“I love photographing SOJA.
For starters, they make it easy. They’re photogenic, energetic, expressive, cooperative, interactive – both with each other and with the audience; and they’re well lit. Moreover, the band and the crew are friendly, easy to work with, and fun. In short, we made this exhibit together.
But I love photographing them for other reasons as well – their music, their lyrics, and their fans. Reggae’s my favorite genre, and I like the modern and eclectic style that’s SOJA’s reggae. Plus, it’s SOJA-style reggae with a message – thoughtful lyrics that I like personally and are clearly meaningful to fans. At SOJA shows it’s obvious that the crowd loves the music and is having fun, but there’s a palpable emotional connection with the band that makes the show great fun and lasting fun.
What’s not to love?”
— John Shore